Product information management, also known as PIM, refers to technologies that manage information about products but emphasize the data needed to market and sell the products. The technology controls various amounts of product data and distributes them efficiently across all distribution channels. One of the key functions of a product information management system is to ensure high-quality product data.

Product information management systems continue to gain popularity, and it is easy to see why. Today, technology is one of the biggest drivers of the retail industry. Therefore it is more than reasonable to implement it in your business. According to product information management experts at, product information management is a great technological step in retail growth, and here is why.

To ensure better data quality.

One of the best things about product information management systems is that they provide clean and high-quality data that enables you to scale faster. A reliable product information management system comes with various functionalities for boosting data quality. It helps you manage all your data regardless of how complex it is. It also gives you quality data reports that you can monitor in real-time. Accessing the quality data of your organization helps you get a clear picture of your retail business, which can help you scale fast.

Get rid of data silos.

Typically product data is scattered across your organization, and without an excellent product data management system, that leads to data silos. In other words, that means your departments do not have access to the same information about a product or customer.

All the data should be gathered at one point to avoid data silos to make accurate product information available to all the departments in your organization. A product information management system organizes all the data together in one central point known as the single point of truth to ensure everyone accesses the same data eliminating departmental communication issues. It also saves your retail business a lot of resources.

For brand consistency

Your brand is much more important than anything else. It is the identity of your business, and it gives you credibility in the retail industry. Product information management comes in to help maintain your brand consistency to ensure the continuous credibility of your business. It sends the right message, brand style, voice, and tone across all your communication channels.

Keep in mind that you have complete control of your product data as a retailer and can make it align with your brand. A product management system makes it easy to edit all the data to ensure you communicate the intended message.

To enhance customer experience.

A product information management system is something that touches even your customers by enabling them to access accurate and detailed product information. Providing your customers with accurate and detailed product information is advantageous because it reduces product complaints, abandoned carts, and returns.

Whenever a customer shops, they can research the product, check how much stock is available, or access any information they need about the product. That gives them more control over the products improving their experiences.

To help your organization go omnichannel.

As a retailer, you want to get the most out of physical and online shoppers and leave a positive impact on them. Providing your customers with branded and personalized user experience is one way of achieving that. Going omnichannel means your customers enjoy the same great experience regardless of the channel they use. They can recognize your business whenever they see it because of the consistent brand experience.

The bottom line

Any retailer with vast amounts of products needs a product information management system to support their growth. It is the next technological evolution in the retail industry.

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