Does a startup need a website?

Does a startup need a website?

If you have decided to start a business, it will be a busy time and there will be many things to organise and consider. You may have wondered whether you need a website, so read on to find out why including a website on your to-do list might be one of the best decisions you make for your startup.

Customers

Increasing numbers of people are using the internet every day to search for goods and services, so it makes perfect sense to have a website to raise your business profile and access those online shoppers. Don’t forget the benefit of harnessing social media to your website, as people now ask for advice about recommended local companies and services through their social media pages. A website with social media links will be particularly beneficial for customers in local areas.

Web hosting providers

Try searching for a web hosting provider that enables you to buy domain names that will get your startup quickly off the ground. Remember that the costs of running a website might offset the expense of advertising in the local press or with leaflets or radio, especially if you choose a domain name that relates to your services. This will help people to find you on the internet as they search for services rather than studying their local press for advertisements.

Open all hours

The internet never sleeps; therefore, when you close your shop at the end of the day, your website will continue working for you. This is an important factor when considering a business website. It means that your business will remain open for customer purchases and enquiries 24/7, while your site will continue to promote your business through images of the goods you provide, a regular blog and a professional email address.


Professional

By having a website, you will give your startup a professional appearance. You can find your perfect domain name at names.co.uk and similar providers; what’s more, they will provide designated email addresses that link to your website domain name. This is a more professional look than an email address from one of the free email providers such as Gmail or Yahoo! You will also have the option of including a secure checkout facility if you sell goods through your site. Customers buying goods or services through your website will then have the confidence that their payment details are secure and encrypted.

Reputation

As a new startup, your reputation means everything. With a website, you can provide links to review sites such as Trustpilot for customers to leave reviews about your services. You will also be able to control your business image and quickly update your customers with new services you are offering.

There are many things to consider when starting a business; however, with the increased popularity of online shopping worldwide, having a website could potentially increase your customer reach while your website works 24/7 for you and your business startup.

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