Direct or online mutual fund has emerged as the better and desirable option for the common investors of society. Most of the investment advisor now counsel for the direct option rather than buying through a broker. The fundamental reason for this is the elimination of commission that the broker appropriates every year. This means that the investor gets lesser returns on his investments. Mutual fund investment developed uptrend in last one decade in India when the social households also evinced interest in this instrument for parking their savings. Now people are finding increased affinities for the direct MFs and mutual fund advisor clearfunds is actively facilitating the offers for everyone. Optimize your returns The Direct mutual fund could be called as the much-sought innovation, the birth of which was well facilitated by the frontline online investment advisor firms and also the market regulator SEBI and finance department of GOI. The popular resonance with the MF was read as a good sentiment and therefore agencies took the initiative to keep this matrix healthy and robust. The propping up of direct mutual funds was much resisted in the name of it causing lags in MF market. However, the initiative was fructified with a dedication and now it is bearing fruits when more people are attracted to this option. With the deeper penetration of internet in social domains, people have found the option of direct buying of mutual fund online better, while bypassing the brokers that were eating their profits substantially! Mutual fund investment has thus found a boost. Buy mutual funds easily online! Investment and financial advisor clearfunds has come up with refined options for the seekers who can open their account for free at the portal. Value added services like counseling for the ‘best buy’ etc is also offered; while instead of regular brokerage, one has to pay a one-time fixed fee per transaction only! Clearfunds is your Online Investment Advisor or Robo Advisor or Financial Advisor or Mutual Fund Advisor, that provide unbiased and unemotional recommendations on the best mutual funds in India. SIP or Systematic Investment Plan allows an investor to invest a pre-determined amount at a regular interval (usually monthly). Know the benefits of a SIP.